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Strategische Instrumente wertorientierter Unternehmenssteuerung für KMU in der Zukunft – Implikationen der Covid-19-Pandemie

The worldwide Corona pandemic has had a strong impact on the global economy and continues to have a firm grip; almost all sectors are affected. Small and medium-sized enterprises (SMEs), which form the heart of the German economy with a share of over 99% of all companies, are also affected by the consequences. They are struggling with falling demand and supply bottlenecks, and in some cases even entire supply chains have collapsed in the meantime. Small and medium-sized enterprises are particularly struggling with the consequences of the pandemic because, in contrast to large corporations such as Lufthansa AG, SMEs have not received billions in state aid or been rescued. Also, the state's aid often arrived and still arrives at SMEs with a considerable delay. The financial strength of SMEs is mainly fed by the owners' equity. For them, the long-term and sustainable increase in company value therefore plays a particularly important role as an important strategic goal. But how widespread is value-based corporate management as a strategic instrument in German SMEs, and how will its use develop in the future, also against the background of the current pandemic?